![]() ![]() It happens to the best of us and it’s not a problem at all, as long as you validate your list periodically. When growing your list, one thing is inevitable: you’ll sooner or later have invalid email addresses on your list. So without further ado, here are 12 tried-and-tested ways to help you boost clicks and conversions, lower bounces and keep your email list as clean as a whistle. If the engagement is low, you need to take action! Low (or no) engagement of inactive subscribers will impact deliverability for the active ones.įinally, ESPs will pick up on bounced emails, which happen when your email doesn’t make it into the subscribers’ inbox (aka it ‘bounces’). If your subscribers love what you’re sending them and interact with your emails, you have nothing to worry about. Second, they’ll look at the opens, clicks, unsubscribes and inactivity. When subscribers hit the “Mark as spam” button in their inbox, that’s bad news for you. With every email campaign you send out, the Email Service Providers (ESPs) like Gmail and Yahoo will keep track of a number of things.įirst, they track spam complaints. ![]() ![]() When this happens, it’s better to unsubscribe them from your list. Subscribers sometimes lose interest along the way, which will hinder your marketing efforts. You need to do this often because people’s engagement can change over time. It’s a regular routine of weeding out the inactive subscribers from your contact list. Email list management is the process of maintaining a healthy list. ![]()
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